“Design is not just what it looks like and feels like.
Design is how it works.”

CG believes that the key to success is to Listen carefully to clients’ pain points so that you can truly understand what solution to propose to overcome these challenges. As Chief Development Officer of Level-Up, CG comes to work every day with a single-minded purpose and that is to improve every aspect of the brand’s operations so that the needs of his colleagues and customers are properly met. According to CG, customers are the reason that the company exists and his colleagues are the reason that the company is able to level-up continuously every day. That is why he never hesitates to give his best to these two groups of very important stakeholders.

Sherlyn believes that the key to success is to Learn relentlessly to stay ahead of the competitive curve because in this day and age, if you stop learning, you stop growing. As Chief Design Officer of Level-Up, Sherlyn’s Job #1 is to ensure that the brand’s unique design language is well-defined, well-understood and well-executed in every single residential, commercial and retail project the company takes on. According to Sherlyn, you don’t usually notice good design because it blends into your environment so seamlessly it becomes second nature. But Sherlyn always tells her colleagues that bad design, on the hand, always stands out but not in a very bad way.

Jun Feng believes that the key to success is to become so good at what you do so that you can Lead in your field because if you don’t lead then you get left on the roadside. As Chief Deployment Officer of Level-Up, Jun Feng’s energy is focused on ensuring that what clients see in their mind is accurately captured on paper and then precisely transformed into a beautiful home, office or retail outlet. According to Jun Feng, good design is not just about how good it looks but about how well each element of the design works in the real world. That is why Jun Feng works hard to ensure the 3 key elements of style, practicality and budget are properly addressed at all times.